Eating more Fruit and Vegetables is great for your body, your mind, and the planet.
The Life is Better with Fruit and Vegetables campaign has a focus on Millennials. Our aim is to share fun, educational, and feel-good information to help you live life better by eating more fruit and vegetables.
This EU-funded, multi-country campaign involves France, Ireland as well as other EU countries and will rely on a combination of digital advertising, influencer engagement, and experiential events to reach our audience.
The campaign runs from March 2022 to February 2025 and is implemented by Interfel and AIB in France, Bord Bia – the Irish Food Board in Ireland and Freshfel Europe.
Healthy
A little sport and a lot of fruit and vegetables! That’s the recipe for a healthy lifestyle. Plus, they also help reduce the risk of cancer, diabetes and obesity.
Simple
Easy to carry, easy to eat anytime anywhere, easy to cook… easy to understand? They were made for you!
Nutritious
Nothing tops fruits and vegetables to fill up with vitamins and minerals, antioxidants and fiber. Cooked or raw, consume them as you want and do yourself good, you deserve it!
Sustainable
Eating fruits and vegetables also means adopting a more sustainable lifestyle by buying without packaging, local and in season. Everything is good to use, even the skin: in the compost! In short, it's good for you and good for the planet.
Bord Bia was established in 1994 as the Irish national food marketing and promotion agency working at home and abroad. Fresh produce promotions are a core activity of Bord Bia.
AIB is the French interbranch organization for bananas. Since 2012, it gathers all the professions of the banana sector : growers, importers, ripeners, wholesalers, specialised retailers in fruit and vegetables and retailers. Its main objective is to encourage the consumption of bananas from all origins on the metropolitan market.
INTERFEL is the organizational interbranch association of fresh fruit and vegetables. Founded in 1976, it regroups 15 professional member organization across the sector: production, shipping, import, export, wholesale, and distribution. As a private organization by law and initiative, Interfel is a recognized National Interprofessional Farming Association under French rural law, and under the European Union, since 21 November 1996, as part of the single CMO (Common Market Organization).
Freshfel Europe, the European Fresh Produce Association, is the forum of the fresh fruit and vegetable supply chain in Europe and beyond and is the leading fresh fruit and vegetable organisation in Europe. Freshfel Europe is a membership association, whose members are from across Europe and represent the whole supply chain and ensures that the fruit and vegetable sector and its interests are well-represented and have a strong voice in Europe and globally.