Eating more Fruit and Vegetables is great for your body, your mind, and the planet.
The Life is Better with Fruit and Vegetables campaign has a focus on Millennials. Our aim is to share fun, educational, and feel-good information to help you live life better by eating more fruit and vegetables.
This EU-funded, multi-country campaign involves France, Ireland as well as other EU countries and will rely on a combination of digital advertising, influencer engagement, and experiential events to reach our audience.
The campaign runs from March 2022 to February 2025 and is implemented by Interfel and AIB in France, Bord Bia – the Irish Food Board in Ireland and Freshfel Europe.
A little sport and a lot of fruit and vegetables! That’s the recipe for a healthy lifestyle. Plus, they also help reduce the risk of cancer, diabetes and obesity.
Easy to carry, easy to eat anytime anywhere, easy to cook… easy to understand? They were made for you!
Nothing tops fruits and vegetables to fill up with vitamins and minerals, antioxidants and fiber. Cooked or raw, consume them as you want and do yourself good, you deserve it!
Eating fruits and vegetables also means adopting a more sustainable lifestyle by buying without packaging, local and in season. Everything is good to use, even the skin: in the compost! In short, it's good for you and good for the planet.
News & Events
[Newsletter - February 2024] PREPARATIONS for the THIRD life is better with fruit and vegetables annual event ARE IN FULL SWING! See you on 16 MAY 2024 IN PARIS
Preparations for the third annual event of the Life is Better with Fruit and Vegetables are underway. The event will take place in Paris on 16 May 2024 - more information about the programme of the event coming soon!
[Newsletter - November 2023] SEE YOU ON 16 MAY 2024 IN PARIS for the THIRD life is better with fruit and vegetables annual event!
The third annual event of the Life is Better with Fruit and Vegetables will take place in Paris on 16 May 2024. More information about the programme of the event will be released shortly.
[Newsletter - September 2023] The Life is better with Fruit and Vegetables Project continues
… to help Millennials increase their level of knowledge regarding the nutritional benefits, versatility, sustainability, and practicality of fruit and vegetables. Young Europeans aged 25 to 35 represent a key demographics of consumers, as they are still shaping their purchasing and eating habits.
[Newsletter - June 2023] SEE YOU ON 25 MAY 2023
Everything is ready for the second annual event of the Life is Better with Fruit and Vegetables campaign. Find out what the project has achieved so far on 25 May 2023 at the Residence Palace in Brussels. On the same day, a cooking workshop for Millennials will put the project's goals into practice!
[Newsletter - January 2023] Preparations are underway
Preparations for the second press conference of the Life is Better with Fruit and Vegetables campaign are in full swing. The event is scheduled to take place on 25 May 2023 in Brussels, following the successful opening press conference of the project.
[Newsletter - November 2022] The second Life is Better with Fruit and Vegetables Annual Event will take place in Brussels on 25 May 2023
Following the successful opening press conference of the Life is Better with Fruit and Vegetables campaign on 18 May 2022 in Brussels, we are now delighted to reveal that the Belgian capital will also host the campaign’s second annual event.
[Newsletter - July 2022] THE LIFE IS BETTER WITH FRUIT AND VEGETABLES PROGRAMME...
…was officially launched to the public on 18th May 2022, at a press conference in Brussels hosted by Freshfel Europe, the European Fresh Produce Association. The press conference followed the Association’s Annual General Meeting and brought together more than 100 representatives and journalists from the fruit and vegetables sector.
[Newsletter - March 2022] The Life is Better with Fruit and Vegetables campaign
is an EU-funded programme that targets Millennials and aims at increasing their level of knowledge regarding the nutritional benefits, versatility, sustainability, and practicality of fruit and vegetables.increasing their level of knowledge...
[Press Release - Mai 2023] « LIFE IS BETTER* AVEC LES LÉGUMES, LES FRUITS ET LA BANANE »
La campagne qui accompagne les Millenials vers une alimentation plus végétale !
[Press Release - May 2023] «LIFE IS BETTER WITH FRUIT & VEGETABLES & BANANAS»
The campaign to encourage Millennials to increase fruit and vegetable consumption!
[Press Release - Mai 2022] L’enquête qui nous dit tout sur la consommation des légumes, des fruits et des bananes des Millennials européens !
Interfel, l’AIB, Bord Bia et Freshfel présentent les chiffres clés d’une enquête1 réalisée par Potloc auprès de 1000 Millennials européens entre 25 et 34 ans (500 français et 500 irlandais) afin d’en savoir davantage sur leurs habitudes alimentaires.
[Press Release - May 2022] The survey that tells us all about the consumption of fruit, vegetables and bananas by European Millennials!
Interfel, AIB, Bord Bia and Freshfel present the key figures of a survey* carried out by Potloc among 1,000 European Millennials between 25 and 34 years of age (500 French and 500 Irish) in order to learn more about their eating habits.
[Press Release - Mai 2022] INTERFEL, L AIB, BORD BIA ET FRESHFEL PRÉSENTENT LEUR NOUVELLE CAMPAGNE DE COMMUNICATION A DESTINATION DES MILLENNIALS
« LIFE IS BETTER* AVEC LES LÉGUMES, LES FRUITS ET LA BANANE » - C’est le slogan de la nouvelle campagne en faveur des légumes, des fruits et de la banane, qui a été présentée officiellement le 18 mai 2022 à l’occasion d’une conférence de presse à Bruxelles.
[Press Release - May 2022] INTERFEL, AIB, BORD BIA AND FRESHFEL PRESENT THEIR NEW CAMPAIGN AIMED AT MILLENNIALS
“LIFE IS BETTER WITH FRUIT & VEGETABLES & BANANAS” this is the slogan of the new campaign for fruits, vegetables and bananas, which officially launched on 18 May 2022 at a press conference in Brussels. Launched by Interfel - the French fresh fruit and vegetable trade
Bord Bia was established in 1994 as the Irish national food marketing and promotion agency working at home and abroad. Fresh produce promotions are a core activity of Bord Bia.
AIB is the French interbranch organization for bananas. Since 2012, it gathers all the professions of the banana sector : growers, importers, ripeners, wholesalers, specialised retailers in fruit and vegetables and retailers. Its main objective is to encourage the consumption of bananas from all origins on the metropolitan market.
INTERFEL is the organizational interbranch association of fresh fruit and vegetables. Founded in 1976, it regroups 15 professional member organization across the sector: production, shipping, import, export, wholesale, and distribution. As a private organization by law and initiative, Interfel is a recognized National Interprofessional Farming Association under French rural law, and under the European Union, since 21 November 1996, as part of the single CMO (Common Market Organization).
Freshfel Europe, the European Fresh Produce Association, is the forum of the fresh fruit and vegetable supply chain in Europe and beyond and is the leading fresh fruit and vegetable organisation in Europe. Freshfel Europe is a membership association, whose members are from across Europe and represent the whole supply chain and ensures that the fruit and vegetable sector and its interests are well-represented and have a strong voice in Europe and globally.